Conference Program

09:00 - 10:00 Exhibition opens - registration with tea and coffee

GLOBAL CONCERNS: MICRO AND MACRO MARKET TRENDS

  • 10:20 - 10:50

  • Keynote presentation

    • Summary of global trends
    • Highlighting the main challenges
    • Anticipating future trends

    Speaker:
  • 10:50 - 11:35

  • South American label market analysis

    • Setting the context: 2011 to present
    • How has the market evolved in the last two years?
    • Addressing the uncertainty created by global instability
    • Forecast for the next two years

    Speaker:

11:35 - 12:15 Networking break and exhibition

13:00 - 14:30 Networking lunch and exhibition

THE LATEST TECHNOLOGIES, CAPABILITIES AND APPLICATIONS

  • 14:30 - 15:00

  • Panel discussion: integrating successful prepress systems and workflow automation

    • Looking at advanced plate making 
    • Investing in prepress software for value adding applications 
    • Implementing an effective Management Information System

    Moderator:
    Speakers:
  • 15:30 - 16:00

  • Short run conventional printing as an alternative to digital

    • What is short run? Understanding the new workflows of conventional printing
    • Economics of short run – how conventional impacts short run costs and profits
    • Deliver any short run – the key factors between conventional and digital

    Speaker:

16:00 - 16:45 Networking break and exhibition

  • 16:45 - 17:15

  • Exploring the challenges and opportunities digital presents

    • Making digital more affordable
    • Short runs with higher print quality
    • Pressures from brand owners to reduce costs
    • Practical ways of reducing cost without compromising quality

    Speakers:
  • 17:15 - 17:45

  • Best practices to make your company more sustainable

    • The business case: developing the sustainability culture
    • Cutting costs and operating more efficiently
    • Considering the National Policy for Solid Waste (PNRS) for Brazil

    Speaker:

18:00 - 19:30 Evening networking drinks reception

09:00 - 10:00 Exhibition opens - registration with tea and coffee

PRODUCT ENHANCING FEATURES FOR INTERACTIVE LABELS AND PACKAGING

  • 10:15 - 10:45

  • The Diageo Sustainable Packaging Program

    • The Diageo definition for sustainable packaging
    • The vision of having packaging that is at the same time premium and sustainable
    • Explore the four dimensions Diageo currently uses: Reduce, Reuse, Recycle and Remove

    Speaker:
  • 10:45 - 11:15

  • Developing unique label and structural packaging concepts

    • The latest international packaging design trends
    • Building emotional connections with the consumer through brand design
    • 3D branding case studies – structural and graphic packaging design

    Speaker:

11:15 - 12:00 Networking break and exhibition

  • 12:00 - 12:30

  • Smart technologies for multifunctional interactive products

    • Product enhancement for ‘shelf appeal’
    • High performance intelligent labels
    • User engagement and activation through tap and engage technology
    • Analyzing the features and applications of EPC, NFC, QR and Augmented Reality

    Speakers:
  • 12:30 - 13:00

  • Joining the supply chain for the development of a new product in RFID technology

    • Integration between the laminator and converter 
    • Development of a complete RFID solution for the conversion market
    • RFID in practice - how the converter can help your customers

    Speakers:

13:00 - 14:30 Networking lunch and exhibition

IDENTIFYING NEW INVESTMENT OPPORTUNITIES FOR BUSINESS GROWTH

  • 14:30 - 15:00

  • From a family owned SME to a part of a transnational corporation: Achernar - SATO case study

    • Confronting stakeholder reactions and creating consensus 
    • Facing the new context and restrictions
    • Transnational perspective of South America
    • Advantages of being ‘glocal’

    Speaker:
  • 15:00 - 15:30

  • Understanding the role of Latin American converters in wine labeling

    • Opportunities in the growing Argentinean and Chilean wine markets
    • Creating and maximizing a brand using novel printing techniques 
    • Bringing more sophisticated label decoration to the market

    Speaker:

15:30 - 16:15 Networking break and exhibition

  • 16:15 - 16:45

  • Exploring new innovations in beverage labeling

    • Looking at new labeling techniques and applications
    • Wine bottle decoration trends and solutions
    • Anticipating wine packaging trends

    Speaker:

16:45 - 16:45 Close of conference