Hernán Braberman is Partner and Design Director of Tridimage, a leading Latin American integrated graphic and structural packaging design consultancy, based in Buenos Aires, Argentina and with offices in Mexico, Bogota and Madrid. Hernán co-founded Tridimage in 1995 with the objective of creating the first Latin American design firm emphasizing the marriage of structural and graphic packaging design. During his first years in business, he passionately promoted the vital role design has to play in understanding customers, sparking innovation and developing better packaging. Seventeen years ago it was a tough challenge to communicate to Latin America’s SMEs the importance of integrating design into their business. This philosophy allowed Tridimage to grow each year, despite Argentina’s economic crisis, becoming one of the most successful and respected names within three dimensional branding and packaging. Tridimage's reputation attracts calls from both established and emerging international companies operating in Latin America, USA and Europe. Hernán was chosen as one of the ten international finalists of the British Council´s IYDEY, an international award established to champion and celebrate the importance of creative entrepreneurs working in the field of design. Tridimage was voted as the first Latin American design firm to win the Package Design Makeover Challenge. Tridimage´s projects have also won four Pentawards, one Ameristar Award, two POPAI awards, two Southern Star and one Pack Andina award.