ENTHUSIASTIC RESPONSE TO RE-VAMPED LABEL SUMMIT LATIN AMERICA

Posted on 1st June 2010

Mexico City played host to the extremely well attended Label Summit Latin America last month, with a record 708 delegates attending the summit. Held at the Hilton Mexico City Reforma on the 11 -12 May there was an impressive 50% increase on delegates visiting with one and two day passes demonstrating the high demand there is for an even bigger event of this type in the Latin American market.

Mexico City played host to the extremely well attended Label Summit Latin America last month, with a record 708 delegates attending the summit. Held at the Hilton Mexico City Reforma on the 11 -12 May there was an impressive 50% increase on delegates visiting with one and two day passes demonstrating the high demand there is for an even bigger event of this type in the Latin American market.

The conference program had a complete overhaul following the event two years ago and replicated the successful afternoon breakout sessions introduced at the summit in Sao Paulo last year. The new format allowed delegates to choose between two streams which ran along side each other during the afternoon sessions. The business management stream focused on streamlining production and costs and taking advantage of multi-media platforms. The technology sessions focused on digital and flexo-printing, label applicator technology and the growing use of management information systems.

Jesper Jørgensen, Nilpeter, commented: “For the fourth time Nilpeter participated at Label Summit Latin America held in Mexico City, and for the fourth time we and our customers had the opportunity to experience a united and mature label industry in Mexico. With a record high numbers of atendees we were kept busy - not only by a conference with quality speakers , but certainly also with our clients visiting our stand in the table-top exhibition area. We once again used this opportunity to measure the Mexican market, and indeed the industry is on the move, proven by the three press orders that we took during the summit - a 6 color FB 3300 for Mexico, an 8 color FB 3300 S for Mexico and an FB 4200 S for Central America. We do indeed look forward to the next Label Summit Latin America next year in Sao Paolo and we have also already booked for the Label Summit Latin America in 2012.”

Feedback from delegates also demonstrated that Label Summit Latin America proved to be an excellent environment where experts provided views of today’s market and buyers were able to meet with sellers at a buzzing industry event. The speeches and dynamic brand-owner and converter panel sessions in the morning conference were praised amongst delegates for the exceptional quality of the presentations and speakers. Conference highlights included:

  • The first session on day one which specifically focused on the market in Mexico and Latin America with high profile speakers who included Ronaldo Mello, VP Materials Division South America, Avery Dennison.
  • Session three on day one featured the special guest speaker Alejandro Watson of Watson & Asociados, who delivered a well balanced and precise perception of how the market is working in Mexico and the region. Focusing on a business as a whole, he encouraged companies to learn from their mistakes, gave advice of how to differentiate yourself from the competition and outlined strategic solutions for promoting your business.
  • During the breakout sessions in the afternoon both the “Digital technology comes of age” and “The use of MIS in today’s label plants” from the technology stream on the first day were particularly well received along with “UV flexo – today and tomorrow” (with a line-up of speakers from MPS, Harper GraphicSolutions, Erhardt+Leimer and Sun Chemical) and “Label applicator technology: what’s new” on the second afternoon.
  • Mike Jelinsky from Martin Automatic led a very popular session from the business management stream on the second day, “Waste management in the label plant”, which looked at reducing down time and the elimination of materials waste.
  • With encouraging your business to be green being one of the hottest topics at the moment, “Environmental issues for the label converter”, session eight on day two proved very popular, with speakers from Spear Latin America, Ahlstrom and Grupo Modelo all contributing.
  • “Challenges of a family-run business” saw Fabian Silva Yedra and Nidia Silva Yedra deliver a very interesting and informative insight to the running of their family label business.
  • The conference closed with a record 67 delegates attending the last session, “The end user’s perspective”. Sandra Zamora from Tequila Sauza S de RL proved an excellent ambassador for a traditional Mexican brand, but she also represented Beam Global so has many products in her portfolio. Claudia Yrigoyen Friedewold from Procter & Gamble was able to give a very knowledable view of the Mexican market from both a label buyers and a brand owner’s view.

Roger Pellow, Labelexpo Managing Director, commented: “As always it was a pleasure to be in Mexico City and it was great to be met by such a brilliant reception from the industry. I’m also delighted that Mexico has now set up its own label association, AMETIQ, and we are very pleased to be helping and supporting the association and look forward to them joining the other global label associations at Labelexpo Americas in Chicago. The summit provided delegates with all the latest information to grow their business’s profitability, to network and to make valuable new contacts. I would like to thank everyone involved with Label Summit Latin America, the visitors, exhibitors, media and associations have all contributed to make this one the most successful events that we have had in this region and we look forward to returning in 2012.”