Ader Cárdenas is an Industrial Designer with over 25 years of experience in the packaging industry. He is currently Design Manager at Quala SA, a mass consumption multinational that produces and commercializes products from industry sectors such as personal care, beverages, culinary, sweets and frozen products. Ader is responsible for the design team, in charge of developing the company's brands, logo, packaging, POP material and communication, naming and commercials. He leads the branding of products such as: Vive100, Saviloe, Suntea, Aromatel, Bioexpert, Savital, amongst many others. Ader also supports the Marketing Team in order to execute brand strategies for consumers on time, while considering the impact in production and reproduction.