Catalina Botero J.

Brand Development Director of Familia

Grupo Familia

Catalina has 20 years’ experience in brand building with emphasis on mass consumption, in the personal and home care industry. She is a specialist in the creation of insights and concepts that generate transformation in consumer behavior, based on their deep understanding. Catalina has a great ability to create relevant content that is connected to the interests of the company, the brand and consumers at every point of contact. She also specializes in interpreting consumer needs and turning them into marketing actions.


Conference program

14 May 2019 | 16:00 | Panel discussion: creating products with stand-out presence

  • Building successful relationships with converters
  • Designing more elaborate packaging and the reality of execution
  • From the drawing board to the shelf – refining the process

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