TUE 14 MAY
09:00 Exposition and conference registration
10:00 Welcome address
Speaker:
James Quirk | Group Managing Editor | Labels & Labeling
LEGISLATION AND EMERGING TRENDS
10:15 Recent changes in Colombian legislation and the impact on the printing industry
- What is ICIPC and what research and development is carried out?
- Leading the first Colombian Packaging Cluster Initiative
- Predicting the challenges with future projects and private initiatives
Speaker:
Alexander Hernández Muñoz | Head of Product Development | ICIPC
10:45 Influential trends and the use of new technologies to support start-ups
- Using product development and packaging design to generate organic growth and an increase in retail margins
- Integrating marketing campaigns into product design
- How sustainability and materials will shape packaging in the future
Speaker:
Cesar Augusto Bernal Gonzalez | Founder and Managing Director | Everest Printed Solutions
11:15 Networking break and exposition
12:00 Keynote presentation: labeling a smarter future
- Global and local packaging trends to watch: how a label can build a brand
- High quality pressure-sensitive label materials
- Sustainability and the circular economy: what you need to know
Speaker:
Diddier Solano | Area Sales Director | UPM Raflatac
12:30 Ten packaging trends shaping up for 2020
- Identifying new packaging formats
- Exploring new print finishing techniques
- Anticipating, and responding to, consumer trends
Speaker:
Tatiana Duarte | Executive President | ANDIGRAF
13:00 Networking lunch and exposition
PACKAGING DESIGN AND BRANDING
14:15 Targeting different consumer groups with distinctive packaging
14:45 Design playlists for Baby Boomers, Gen X, Millennials and Gen Z
- What are the key emotional drivers for Baby Boomers and Gen X?
- How should a product look to appeal to Millennials and Gen Z?
- How do you establish an emotional connection with customers?
Speaker:
Guillermo Dufranc | Graphic Project Manager | Tridimage
15:15 Networking break and exposition
16:00 Panel discussion: creating products with stand-out presence
- Building successful relationships with converters
- Designing more elaborate packaging and the reality of execution
- From the drawing board to the shelf – refining the process
Moderator:
- James Quirk | Group Managing Editor | Labels & Labeling
Panelists:
Luis Arevalo | Design and Packaging Director, Latin America | Colgate-Palmolive
Catalina Botero J. | Brand Development Director of Familia | Grupo Familia 
Luisa García | Brand Manager | Compañía Nacional de Chocolates (Grupo Nutresa)
Ader Cárdenas | Design Manager | Quala Nova
16:45 Digital moment of truth: designing and creating packaging for e-Commerce
- Optimizing packaging for customers, companies and the environment
- Heightening the consumer experience with right-sized and frustration-free packaging
- Enhancing the experience of opening an online package by replicating the retail experience
Speaker:
César A. Lizano | Printing Industry Executive | Dēpō Consulting Group
17:15 End of conference sessions
17:30 Networking Party at Caja de Madera
21:00 End of networking party
WED 15 MAY
09:00 Exposition and conference registration
10:00 Welcome introduction
Speaker:
- James Quirk | Group Managing Editor | Labels & Labeling
BUSINESS MARKETS AND OPPORTUNITIES
10:05 Business diversification: from commercial printing to folding cartons and labels
- Moving into label production from other printing industries
- Making the move into mid and narrow web
- Attracting new clients by diversifying your product offering
Speaker:
Juan Sebastián Estrada Hernández | Chief Executive Officer | Ideeo 4.0
10:35 Mergers and acquisitions: overcoming the challenges for a successful transition
- Forming new business partnerships
- Advantages of being both ‘local’ and ‘global’
- Acquisition of Etiquetas Rodak and the All4Labels Group global merger
Speaker:
Fernando Gabel | Executive Vice President and General Manager, Latam | All4Labels Group
11:05 Networking break and exposition
11:50 Lean manufacturing and just-in-time production
- Moving into new markets and managing international growth
- Exporting from Paraguay and to neighbouring countries
- Making manufacturing more environmentally sustainable
Speaker:
Fabián Domínguez | Executive Sales Manager - Labels and sheets | Zamphiropolos
12:20 How to implement a positive company culture to grow your business
- How do you attract fresh talent, with new ideas, for a constantly evolving industry?
- Maintain staff loyalty by developing the skills of talented employees and future leaders
- Re-evaluation of service: gain a competitive advantage by improving customer service
Speaker:
Tara Halpin | Owner and Chief Executive Officer | Steinhauser
12:50 Networking lunch and exposition
14:05 Label and packaging industry trends: A Global Perspective
- Explore different regional markets around the world
- Global analysis: labels, shrink sleeves, flexibles and folding cartons
- Key trends and technological developments which are driving the sector
Speaker:
- James Quirk | Group Managing Editor | Labels & Labeling
14:35 Combating counterfeiters and diverters with invisible serialization
- Overt, covert and ultra-covert features providing layered protection
- Increasing the level of sophistication of brand protection for packaging
- Fully integrated state-of-the-art variable data printed technology
Speaker:
Daniel Alayón | Designer | Etipress S.A.
15:05 Panel discussion: the future of print
- Emerging intelligent and connected products
- Price pressures in the supply chain with increasing raw material costs
- Consumer expectations for the environment and how the industry is/should respond
Moderator:
- James Quirk | Group Managing Editor | Labels & Labeling
Panelists:
José Gutierrez | MCA North Country Manager | HP- Guillermo Dufranc | Graphic Project Manager | Tridimage
Juan Pablo Patino Arevalo | Andean Regional Manager | Nilpeter
Juana Isabel Mesa | Partner and Strategic Director at Grupo imasD | Grupo imasD
15:50 Networking
17:00 End of conference
