Fernando Arendar is a branding expert with over 18 years of experience, specializing in packaging for FCMG brands. He has successfully led projects across various categories, working with global brands like Unilever, Kimberly Clark, Nestlé, PepsiCo, ABInBev, Clorox, and Danone, as well as private labels, for which he has developed over 600 products.

His expertise focuses on consumer psychology and behavior, grounded in neuroscience, cognitive psychology, and behavioral science research. He is the founder of Nitid Studio and currently offers global consulting services, providing companies with the tools to create and refine their brand strategies based on the latest consumer psychology studies.

SPEAKER SESSION