Guillermo works as Project Manager at the leading award-winning structural and graphic package design agency Tridimage. He writes articles about packaging design for international magazines and design blogs. He has also published several ebooks. He is an international speaker who provides conferences and workshops related to packaging design and design thinking in companies, universities and exhibitions in many countries. He has been invited as jury member for several packaging design competitions as FoodBev Awards (UK), A’Design Awards (Italy) and Vertex Awards (USA).