Although taking over progressively from his father at the head of a family business, Iban Cid came in as one of the new generation of professional managers. After studying economics he went on to receive an MBA from Barcelona's prestigious IESE Business School before joining the family firm. He spent some years getting hands-on experience in the production, administration and sales departments, then took over as Commercial Manager, in which position he remained for eight years, getting a thorough knowledge of every aspect of sales and marketing. On his father's retirement 21 years ago, he took over as General Manager of the company, and is today Germark’s Managing Director.
Session: Targeting different consumer groups with distinctive packaging
Time: Tuesday 14 May 2019, 14:15