Juan is an Industrial Engineer by profession, having graduated from the University of the New World. He began his career in the graphic arts industry, which later developed into printing labels. In 1994, Juan became an independent commercial printer, specializing in one-to-one communication. He Acquired Graficas Corona which came with its own infrastructure. He has been President of UILMAC, setting standards and being a reference for transformation. Juan has transformed printed communication, linking it with digital platforms, giving way to Ideeo 4.0 and with it omni-channel communication. Today he is also responsible for transforming and printing packaging.