Luisa García is a Brand Manager at Nacional de Chocolates Company part of Grupo Nutresa with a Masters in Marketing and Communications from San Andrés University (Buenos Aires). She has 10 years of experience in the consumer goods industry having worked for companies such as P&G, IBM, Colgate-Palmolive, Grupo Arcor and Quala, both in Colombia and Argentina. Luisa is passionate about marketing and innovation, enjoys traveling and getting to know people from different cultures, with different expertise and ideas. She looks forward to anything that triggers new ways of thinking and enriching her knowledge.
14 May 2019 | 16:00 | Panel discussion: creating products with stand-out presence
- Building successful relationships with converters
- Designing more elaborate packaging and the reality of execution
- From the drawing board to the shelf – refining the process